Scope of work
Trade fair hostesses
Booth staffing for the whole run of the fair — from inviting visitors in to collecting qualified contacts.
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What the job involves
A stand performs only as well as the people standing at it. A trade fair hostess stops a passing visitor, asks the first qualifying question and hands the conversation to your sales team only once there is someone worth talking to.
- inviting visitors to the stand and opening the conversation
- qualifying visitors and passing them to your sales team
- scanning visitor badges and building the contact list
- handing out catalogues, materials and giveaways
- keeping the display in order throughout the fair day
Working with an exhibitor from abroad
We agree the language level for the specific task, not in general terms. One level is enough to invite visitors to the stand and point them in the right direction; a noticeably higher one is needed to talk about how the product is applied. Stating the language without the level is the most common source of disappointment after day one.
We also need a short briefing: who your customer is and what question identifies them. Our staff will not replace your sales team and we do not pretend otherwise — the job is to recognise the right person and hand the conversation over.
Services
Other kinds of staffing
Conference and event hostesses
Registration desk, guest check-in, cloakroom and room guidance — order from the entrance to the closing.
See scope →Promoters and field campaigns
Sampling, tastings and field activations — direct contact with the customer where they actually shop.
See scope →Exhibition models
Product presentation, shows and premium stand staffing — where the brand image is what sells.
See scope →